50+ Important TikTok Stats Marketers Need to Know in 2023
Thinking about adding TikTok to your social media marketing strategy? These TikTok stats will help you tell the forest from the memes.
Thinking about adding TikTok to your social media marketing strategy? These TikTok stats will help you tell the forest from the memes.
Though
TikTok rose to fame as a platform for Gen Z dance challenges, TikTok has grown to encompass every kind of content and community.In fact, with features like in-app shopping, livestreaming, and branded hashtag challenges, it’s now an essential tool for brands looking to connect directly with customers.(Good thing it’s finally possible to schedule TikTok posts.)
As you develop your
2023 TikTok marketing strategy, here are the key TikTok stats to keep in mind.
Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie.
Since launching in 2016, TikTok has skyrocketed through the app-o-sphere to capture the hearts and minds and screens of social media users, with some seriously brag-worthy numbers, like
3 billion downloads (including 672 million downloads in 2022 alone) and 50 million daily active users.
Here are some more fascinating TikTok statistics about the app that’s now the sixth most popular social media platform in the world.
You’ve probably got a broad picture in your head of who the average TikTok user is — but the truth is, not every one of the
billion global active users on the platform is a Billie Eilish impersonator.
There are people from every generation represented on the app, using
TikTok’s fun and easy editing tools to post videos on everything from dance trends to financial advice (for better or for worse) to activism.
These are also people who are interested in engaging with brands and
doing some serious shopping… so if your company is on the ‘Tok, it’s time to get to know (and love) your viewers.
Knowing who uses TikTok is important for marketers, but so is understanding how they use it.Though TikTok may have originally been created as a lip-synching app, its function has evolved beyond anyone’s imagination.
Now, it’s an
entertainment hub and education tool, one that users flock to for research, information, shopping, and laughs.(And, yes, lip-synching and dancing are still as popular as ever here.) Communities find each other here — hey, #witchtok! — and new languages are created.
Yes, technically you could describe TikTok as a short-form video platform (and we absolutely did earlier in this story), but the truth is, it’s a powerful social connecter and communication tool, too.
If you’re not using
TikTok for business yet, you’re making a mistake, my friend.
Given the fact that a billion people of all ages are active on the app, chances are, you’ll find
your audience hanging out here.TikTokers are actively searching for product recommendations and reviews, hungry for content from their favorite brands.
While it’s true not every social platform is a fit for every target audience,
the business opportunities here on TikTok are too rich not to at least explore.
And you don’t have to be online all day — now that you can schedule TikToks, it’s easier than ever to participate in this digital business boom at your own convenience.
Read on for TikTok business statistics that might just inspire you to brush up on your video editing skills.
There you have it: the cold, hard numbers behind the hottest app in town.Now that you’re armed with these powerful TikTok statistics, you’re probably itching to get started with your TikTok business strategy.We’ve got your back with
how-to guides, the latest intel on TikTok updates, and the TikTok scheduling tool of your dreams.
Watch this video to find out how to schedule TikTok posts for your business on your phone with Hootsuite.
Grow your TikTok presence alongside your other social channels using Hootsuite.Schedule and publish posts for the best times, engage your audience, and measure performance — all from one easy-to-use dashboard.Try it free today.
Schedule posts, learn from analytics, and respond to comments all in one place.
You can now grow on TikTok FASTER with Hootsuite! Schedule posts for the best times alongside your other social media channels.
Try Hootsuite risk-free for 60 days.(That’s 30 days more than people who don’t read popups get.).
