75 Hard is a ‘mental toughness’ program delivering drastic results — but is it safe?

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If you scour social media for the latest diet and workout trends, you’ve likely seen 75 Hard pop up in your feed.The #75HardChallenge hashtag has over 1 billion views on TikTok and the videos showcase some pretty drastic results.Some are physical — with before-and-after photos showing significant weight loss and muscle growth — but many…

imageIf you scour social media for the latest diet and workout trends, you’ve likely seen 75 Hard pop up in your feed.The #75HardChallenge hashtag has over 1 billion views on TikTok and the videos showcase some pretty drastic results.Some are physical — with before-and-after photos showing significant weight loss and muscle growth — but many also document a mental and emotional transformation.After completing the 75-day program, TikToker Madison Jan said “I fell in love with myself and my life again” in a video that racked up 2.7 million likes.So, what exactly is this program? 75 Hard is definitely not a diet plan — and it’s not a fitness plan either, according to Andy Frisella, creator of 75 Hard and host of the “Real AF” podcast.Frisella calls the plan he created a “mental toughness” program that is like “an Ironman for your brain.” Here’s everything you need to know about 75 Hard — and whether it’s safe for you.

What is 75 Hard? Frisella says his plan is less about building muscle or losing weight and more about exercising skills like determination, self-esteem, confidence and discipline — skills that are required for any type of success in life.75 Hard, though, seems to be as intense for your body as it is for your brain — given all the photos of 75 Hard devotees with chiseled abs.Over 100,000 people have completed 75 Hard , according to Frisella’s website .”It’s gaining a lot of momentum and a lot of steam, and the reason is that it works,” Frisella said in a 2020 episode of his podcast , in which he outlines the six rules that must be followed daily to complete the 75 Hard plan.”What would it be worth for you to know when you said you were going to do something you were actually going to follow through?” Frisella started the program after seeing people around him start and quit coaching programs and fitness plans.Before he sent 75 Hard out into the world, the 37-year-old entrepreneur wrote down the rules of his 75-day plan and attempted it himself.

The results were life-changing.”If you complete it exactly …I guarantee you after 75 days, you will look back and say, ‘This is the greatest thing I ever did,'” Frisella said.”We’re talking about how you can go out and fix your brain to a point where all of these other programs that you want to buy and learn how to do, will actually take care of themselves because you have the ability to execute consistently.” What would it be worth for you to know when you said you were going to do something you were actually going to follow through? The 75 Hard Rules Frisella says the rules of 75 Hard are simple, but that doesn’t mean the plan is easy.

There are five daily tasks (plus one over-arching rule!) which much be executed consistently for the entire 75 days.If you skip a day, you must start over.If you miss a task, you must start over at day one.”You can’t tweak the program to your liking …it’s supposed to be inconvenient and it’s supposed to be hard,” said Frisella.”In life, conditions are never going to be perfect; you’re always going to have to do things that you don’t want to do and the minute you start tweaking or compromising, that’s what opens the door to quitting.” Pick a diet to follow, with no alcohol or cheat meals.You must choose a diet based on your goals and stick to it.But there’s a second caveat to the rule: No cheat meals and no alcohol.

In a culture that depends on after-work drinks or wine once the kids are in bed, Frisella acknowledges the difficulty of this task.”Not a drop.Not a beer.Not a wine.

Not a glass when you get home.Nothing for at least 75 days,” he said.

“There’s a number of reasons for this: Empty calories, psychological addiction, physical addiction.Also, we’re talking about detoxing your body for 75 days …

You don’t understand how foggy you are because of this (alcohol-drinking) lifestyle.” Drink a gallon of water daily.”Make sure you start early and be consistent throughout the day so that you’re not chugging a gallon of water before you go to bed,” Frisella said, which, he admits, he had to do a few times himself.Complete 2 daily workouts.One of the most time-consuming parts of 75 Hard is the workouts: Two 45-minute workouts of your choice must be completed per day and one of those workouts must be done outside, regardless of the weather.”This is the point of the program — conditions are never perfect,” said Frisella.”And one of the reasons that most people can’t get through life in an effective way is because the minute conditions are tough, they throw the towel in on their plan.” Read 10 pages per day of a non-fiction book.”This is not entertainment time, this is not ‘Harry Potter’ time, this is learn new stuff time,” Frisella explained.”The book has to be a self-development book of some kind and it has to be for personal growth.” He also stresses that it needs to be a physical book, not an e-book you read on your phone or tablet.

Take a progress photo every day.”This is not just to show your physical transformation …once you start getting some progress, fitness or business or anywhere else, you start to forget the little details as you go,” said Frisella.These photos will help you remember the daily progress of your journey, he said.He also encourages people to take photos that show their body, recognizing that this may be difficult, but that these photos are for you only and don’t need to be posted.The intensity of the program seems to be attractive to people who are seeking dramatic change.Since Frisella created the program in 2019, there have been more than a million posts on Instagram using the #75Hard hashtag and TikTok is filled with videos of people documenting their daily routines and success stories .Frisella says he’s not surprised.

“If you follow the program exactly as it’s laid out, you will be a completely different person,” he said.”You will look different.You will talk different.You will f-.

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