And now something no one saw coming: EVGA, one of the foremost third-party PC graphics card manufacturers and a favorite brand among PC gamers for quality parts and reliable warranties backed by strong customer service, is ending its long relationship with Nvidia.Additionally, the company reportedly said it will also not seek partnerships with competing silicon giants like AMD or Intel.It looks like EVGA is just done with GPU.
Kotaku has reached out to EVGA for comment.
News of EVGA’s seemingly sudden decision to stop manufacturing GPUs broke through popular YouTubers.gamersnexus Y jayztwocents.
Personalities from both channels say they were invited to a private meeting with EVGA staff, including CEO Andrew Han.
At the meeting, EVGA reportedly laid out its desire and intention to part ways with Nvidia, citing multiple frustrations with the partnership..
These sore spots relate primarily to what Han describes as Nvidia’s reluctance to share essential information about its products with partners until that same information is available to the public, often on the stage of a press conference; that he believes Nvidia is undercutting partners like EVGA by selling its own “Founders’ Edition” cards at a lower price; and a feeling among partners that Nvidia simply doesn’t value their sponsorship.
gamersnexus has a very complete breakdown of the meeting and this news in your video.
EVGA’s top management made the decision to part ways with Nvidia in April, but kept the decision strictly confidential.
Although EVGA, a company that is often known and valued for its excellent GPUs and reliable customer service, is exiting the GPU market, the company reportedly intends to stay in business.
However, it will not expand to new product categories, gamersnexus reports.And while the company makes and sells other PC components, such as motherboards, cases and power supplies, the loss of its business’s GPU is likely to pose challenges for its 280 employees around the world.
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gamersnexusSteve Burke reports that EVGA is looking to reassign staff to different projects to keep everyone employed.The company laid off 20 percent of its Taiwanese employees earlier this year, and now several people whose jobs revolved solely around GPU manufacturing and development have no obvious job to do.
While EVGA will continue to sell RTX 30-series cards, it expects to run out of stock by the end of the year and will hold on to additional stock to service warranties and repairs.EVGA is committed to honoring warranties for existing customers of those cards.
Today is a bittersweet day for PC gamers as EVGA’s presence in the GPU arena will be sorely missed.On the other hand, the crypto mining craze that has plagued the industry by purchasing countless cards for mining rigs seems to be coming to an end.The prominent crypto Ethereum has finally, finally moved on of the GPU-hungry “proof-of-work” algorithms that contributed to the virtual destruction of available GPU stock over the past two years.As you’ve probably noticed, GPUs are once again available to buy and prices have finally started to drop back to Earth.With Ethereum turning around, hopefully that trend will only accelerate..
