Mike Dalton · 28 seconds ago · 2 min read Two of those companies — Coinbase and eToro — advertised last year.2 min read Updated: February 10, 2023 at 11:02 pm Cover art/illustration via CryptoSlate Ad Four cryptocurrency exchanges and trading platforms confirmed that they have not placed a Super Bowl ad in statements to Crypto Slate this week.Coinbase, which aired an advertisement during Super Bowl LVI in 2022, said that it would not do so this year.A Coinbase spokesperson wrote: “While we are incredibly proud of our first national ad, which debuted at last year’s Super Bowl, we won’t be appearing in this year’s game.” The stock and crypto trading platform eToro, which also advertised during last year’s event, said that it would not advertise this year.It emphasized its digital presence as its reason for declining to advertise.A representative for eToro said: “[We] had no plans to advertise in this year’s Super Bowl.We’ve always been dynamic in our marketing approach.We’re multi-channel with a strong focus on online.” Binance, meanwhile, criticized the idea that crypto firms should advertise during the event.
Patrick Hillmann, the company’s Chief Strategy Officer, wrote: “We’ve never run a Super Bowl ad because we don’t believe it’s an appropriate vehicle to introduce new users to crypto ….Unlike a light beer or a new car model, a lot of education has to be done with new users before they should consider investing in crypto.” Hillmann went on to say that a 30-second ad spot is “not a good use of resources” and that such a promotion can attract users without properly highlighting risks.
Kraken said that it would not advertise during the event.A spokesperson wrote: “We are not advertising at Super Bowl LVII.We’re always searching for creative ways to bring Kraken into the forefront of consumer’s minds, but right now we are focused on strategic execution.” That representative said that Kraken is “emphasizing ways to do right by our clients” through security features, customer support, and service improvements.Crypto Slate also reached out to Crypto.com, Robinhood, Gemini, Binance.US, Grayscale, ByBit, and Blockchain.com.Those companies did not return a response.
A report from the AP on Feb.6 first suggested, without citing any company statements, that no crypto trading platforms had scheduled Super Bowl ads this year.Four crypto companies reportedly came close to arranging an ad deal but withdrew during November’s market crash.It is still unclear which firms were among those potential advertisers.Last year, four crypto companies — Coinbase, Crypto.com, eToro, and the now-defunct FTX — advertised during Super Bowl LVI on Sunday, Feb.13, 2022.
This year’s Super Bowl LVII will take place on Sunday, Feb.12.MetaMask set to launch Onramp.money integration Josh O’Sullivan · 2 hours ago · 1 min read The Onramp.money integration will enable Indian MetaMask users to buy cryptocurrencies directly using their API.
1 min read Updated: February 9, 2023 at 2:11 pm Cover art/illustration via CryptoSlate Ad ConsenSys confirms leading Web3 wallet Metamask will integrate Onramp.money to enable seamless transactions in India, according to a company statement.The integration will enable Indian Metamask users to easily purchase cryptocurrencies directly within their MetaMask using local payment methods, including UPI & IMPS, according to the statement.Driving blockchain adoption in India The partnership aims to drive the adoption of blockchain technology in India — to improve user access to crypto and decentralized applications (dApps).Onramp.money CEO Gaurav Dahake said: “We believe this partnership will make it easier for Indian users to access and use decentralized applications, and we look forward to working with MetaMask to drive the adoption of blockchain technology in India.” Onramp’ing India Onramp.money is a platform that enables instant transactions for crypto users in India — connecting users to Ethereum (ETH), Polygon (MATIC), and BNB networks.Product Manager at MetaMask Lorenzo Santos said: “This integration will make it easier for Indian users to access the Ethereum, Polygon, and BNB networks and use decentralized applications.We believe this will help drive the adoption of blockchain technology in India.” The integration coincides with the Indian Central Bank’s shift towards digital currency adoption and the push for crypto regulation in India.Grayscale continues to challenge SEC for spot Bitcoin ETF conversion Liam ‘Akiba’ Wright · 5 hours ago · 2 min read Oral arguments for Grayscale’s case against the SEC is penned for March 7.2 min read Updated: February 7, 2023 at 6:35 pm Cover art/illustration via CryptoSlate Grayscale announced that it had filed its final briefs in its litigation against the SEC to challenge the decision to deny the conversion of the Grayscale Bitcoin Trust into a spot Bitcoin ETF on Feb.
7.The company disclosed that it filed documents “essentially identical” to those sent previously, but it required additional “citations and references” to appease the judges.“These are essentially identical to other briefs that were filed previously, but with additional citations and references.It’s a necessary requirement to prepare the briefs to be read by a panel of D.C.Circuit judges.” The SEC has repeatedly denied all applications for a spot Bitcoin ETF while allowing derivative alternatives such as ProShares Bitcoin Strategy (BITO) and Valkyrie Bitcoin Strategy ETF (BTF).Since their inception, Bitcoin Futures ETFs have acquired over $700 million in assets under management.However, the SEC has previously cited Bitcoin’s volatility as a significant concern for allowing a spot Bitcoin ETF.A detailed timeline of the dispute, which began in June 2022, is documented on the Grayscale website, including a breakdown of all filings.
The case’s oral arguments are scheduled for Mar.7 in the District of Columbia.
A pivotal point to be debated is Grayscale’s assessment of the SEC’s framework for allowing a spot Bitcoin ETF.The final brief submitted by Grayscale calls the SEC’s approach “fundamentally unreasonable.” “The Commission’s approach is fundamentally unreasonable—as underscored by the fact that the Commission has made it impossible for any spot bitcoin ETP to satisfy the significant-market test, since there is no spot bitcoin market that the Commission considers “significant.”” Over 600,000 small addresses FOMO’ed into Bitcoin at $20k Oluwapelumi Adejumo · 15 hours ago · 1 min read Bitcoin analysts said this cohort accumulation is good for the network because it would make the asset more decentralized over time.1 min read Updated: February 6, 2023 at 9:44 am Cover art/illustration via CryptoSlate Around 620,000 new Bitcoin (BTC) addresses holding 0.1 BTC or less joined the network when the flagship asset regained the $20,000 mark on Jan.
13, according to Santiment data.The blockchain analytical firm noted that these investors were majorly driven by the fear of missing out (FOMO) on the BTC bounce that took the asset’s value to as high as $24,167 in 30 days.During this period, BTC market sentiments entered the “greed” zone for the first time since March 2022.The total number of these addresses reached 39.8 million, Santiment added — the highest level since Nov.
19 amidst the FTX collapse.Bitcoin analysts said this cohort accumulation is good for the network because it would make the asset more decentralized over time.Meanwhile, amid this cohort’s new wave of investments, a significant whale transaction occurred on Feb.4, Santiment reported.A new whale address went from holding zero BTC to 13,369 BTC in one transaction, according to the firm.
It added that this was the largest BTC transaction in the previous four weeks.Bitcoin drops below $23k Following a solid price performance in January, BTC price fell by roughly 4% since the beginning of February, according to CryptoSlate data.
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