Arsenal have signed a sponsorship deal with US cryptocurrency ‘CashBet’, becoming the first major global sports team to engage in such a partnership.
The deal will see the Premier League outfit advertise CashBet around the Emirates Stadium during all of Arsenal’s home games in the league, according to reports from the Guardian .
Upon the announcement, the club’s chief commercial officer Vinai Venkatesham said: “We are pleased to welcome CashBet Coin as our partner.
Arsenal Football Club signs world-first #cryptocurrency partnership with CashBet Coin https://t.co/W8XMyJXB3y via @CalvinAyreNews #bitcoin pic.twitter.com/l38aSHPvDC
— SiS (@sis) January 24, 2018 “We are looking forward to working with CashBet Coin as they launch their new crypto-currency.
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Meanwhile, the company itself have admitted their delight at the agreement, citing it as an opportunity to expand through: “actively targeting a global, multibillion dollar marketplace of iGaming content providers, operators and players”.
CashBet, formed in 2012 in California originally as an online gaming business, will promote the launch of their new Initial Coin Offering (ICO) alongside images of the North London side’s crest and players on their website.
Despite the evident joy of both parties involved, there has been some criticism of the deal, in lieu of the volatile and unregulated nature of crypto-currency.
Indeed, the Financial Conduct Authority has declared such ICO’s as: “high-risk, speculative investments”.
However, there has been no comment from Arsenal regarding the controversy, with the club claiming they are solely focussed on the second leg clash with Chelsea in the Carabao Cup Semi-finals.
It’s simple.
😳 https://t.co/j2Cb5Q7YdS
— 90min (@90min_Football) January 24, 2018 The Gunners have already had an eventful January transfer window, with Theo Walcott, Francis Coquelin and Alexis Sanchez all departing the club, and the aforementioned investment may help the proposed acquisition of Pierre-Emerick Aubameyang get over the line.
If Arsenal were able to complete the deal, despite Dortmund’s purported stalling in order to search for a suitable replacement , the Gabon international would join his former teammate Henrikh Mkhitaryan at the Emirates.
Gianluigi Buffon
You’re an absolute club legend! Strong, wise and massively respected by your teammates.
Roy Keane
You’re fiercely committed, outspoken and love to get stuck in! A leader of men who commands respect and demands only the best.
John Terry
You would run through walls for your team! Commanding in nature and a warrior on the pitch!
Cristiano Ronaldo
You’re the talisman and a class apart from the rest of your team.
You’re not the loudest, or the bravest, but you deliver the goals and the results!
Steven Gerrard
You are the absolute heartbeat of your club. A ‘Captain Fantastic’ that can do it all and leads by example.
Your striker has just been cut down by a horrendous tackle, do you… Which of these terms best describes you as a captain? Your fans have booed you after a poor home performance, do you… You’re 1-0 down and the team’s playing bad, how do you respond? You’re 32 and you’ve been at your boyhood club your entire career, do you….
