Enlarge this image The Pantone Color Institute has been identifying colors of the year for the last two decades.Their pick for 2023 is a shade of magenta.Pantone hide caption
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The Pantone Color Institute has been identifying colors of the year for the last two decades.Their pick for 2023 is a shade of magenta.
Pantone It’s official: 2023 is the year of magenta.That’s according to the Pantone Color Institute, the authoritative consultancy that’s christened an “it color” every year for more than two decades.
Its latest pick is none other than Viva Magenta 18-750 , which it describes as “a shade rooted in nature descending from the red family and expressive of a new signal of strength.”
The Indicator from Planet Money The Business Behind The Color Of The Year Other words the company uses to characterize the color — and, by extension, the current cultural moment — include powerful, empowering, electrifying, boundaryless, audacious and inclusive.
“Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative,” it says.
An unconventional shade for an unconventional time:
a new vision.Color of the Year 2023: PANTONE 18-1750 Viva Magenta
Vibrating with vim and vigor, a shade rooted in nature descending from the red family demonstrating a new signal of strength.https://t.co/vxEQlBykRT #Pantone pic.twitter.com/pRIP6bI2NH
— PANTONE (@pantone) December 2, 2022 Some skeptics would point out that magenta doesn’t technically exist , since there’s no wavelength of light that corresponds to that color.But Pantone — which literally wrote the book on color-matching in the 1960s — defines it as a “nuanced crimson red tone that presents a balance between warm and cool.”
Magenta is a hybrid in many senses, the color authority says, as it straddles the physical and the virtual, the organic and the innovative.
“It is assertive, but not aggressive, a carmine red that does not boldly dominate but instead takes a ‘fist in a velvet glove’ approach,” it says.
“Exuding dynamism, PANTONE 18-1750 Viva Magenta is a transformative red tone capable of driving design to create a more positive future.”
“An unconventional shade for an unconventional time” The Pantone Color Institute was founded two decades after the color company and has been championing colors of the year since cerulean blue in 2000 (cue the iconic Devil Wears Prada monologue ).
The program aims to highlight the relationship between color and culture, and colors of the year are chosen because they reflect the global culture at a specific moment in time, according to Laurie Pressman , the institute’s vice president.
13.7: Cosmos And Culture As The Seasons Change, So Do Our Color Preferences Its selection process involves looking at everything from the entertainment and travel industries to technologies, cultural events and socioeconomic conditions, to analyze and forecast trends.
Pantone invented a completely new shade for 2022’s color of the year: Very Peri, a light purple representing courage and creativity.In a first, it previously picked two colors — bright yellow and solid gray — to embody the dual moods of 2021.
This year, experts observed a “heightened appreciation and awareness of nature”: People are bringing more plants and florals into their homes, finding newfound enjoyment in outdoor recreation and travel after the pandemic-induced pause and looking to nurturing, “life-giving ingredients” as a result of the public health crisis.
Enlarge this image The magenta shade traces its organic origins to the cochineal beetle.Huge hide caption
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The magenta shade traces its organic origins to the cochineal beetle.
Huge They say Magenta is fitting in part because of its organic origins, which it traces to the cochineal beetle, the source of red carmine dye .
There’s also a psychological, emotional component.Pantone says magenta balances boldness and fun, confidence and humanity.
It likens that to how digital spaces have accelerated globalization, allowing people to connect with others and deepen their empathy.
Business In the Adobe and Pantone dispute, creators are left in the dark In the Adobe and Pantone dispute, creators are left in the dark Listen · 3:35 3:35 Toggle more options Download Embed Embed < iframe src="https://www.npr.org/player/embed/1134608195/1134608196″ width=”100%” height=”290″ frameborder=”0″ scrolling=”no” title=”NPR embedded audio player”> Transcript.