December 29, 2019
re he last ten years have been dominated by the mobile revolution.Virtual worlds have emerged, drones have conquered the airspace and artificial intelligence has spoken to us.The key to all the changes is the smartphone.But not all innovations have sparked.
Tops and flops.iPad 2010
With the iPad Steve Jobs managed the second big success after the iPhone.Overnight, Apple defined how newspapers should be read or viewed on the go.The iPad was the computer for those who did not want a computer, and exclusively Apple had the operating system for that.
Apple’s iPad 2 was significantly lighter and thinner than the first version
Credit: photo alliance / imageBROKER
For two years, the manufacturer was able to dominate the tablet market with almost no resistance from the competition before the Android warehouse could follow suit.
While Apple quickly lost its dominance in the smartphone market after 2007, different versions of the iPad remain the best-selling tablet in the world.Galaxy Note 10
Steve Jobs announced the dogma in 2010: No one buys a smartphone screen that measures well over ten centimeters diagonally.
Then brought Samsung The first touchscreen smartphone was launched in 2011, with a screen diagonal of 13 centimeters – and the device has become a success, especially in Asia.
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Then all the manufacturers brought big phones except Apple, Samsung defined with that note smartphone design for the rest of the decade: giant screens with narrow edges and round frames.Apple only followed suit with the iPhone 6 until 2013 and finally lost its monopoly on the high-end smartphone market.DJI Phantom Drone 2013
Brought with the ghost drone DJI the first camera drone on the market that was more than a professional toy or device.With this, the Chinese company managed to establish drones as a mass product.
A current model of the DJI drone in flight
Credit: photo alliance / Carlotta Erler
Thanks to the simple connection of the smartphone, the relatively infallible controls and the stabilized camera, it was ghost immediate commercial success.
Its design has defined the look of drones in books, cartoons, comics and movies for years to come.
Amazon Echo 2015
As a hardware manufacturer Amazon had just crashed with the Fire Phone when the company’s founder, Jeff Bezos, dared the next move in the dark.with echo Amazon did it all right: the combination of Alexa’s smart assistant and its own music streaming device set the standard for a new product category.At the same time, the company created a control concept for the smart home with voice control – and introduced its microphones to the living rooms of its customers.
Oculus Rift 2016
If you put virtual reality glasses on your head, you want to enter another world.Oculus was the first company to keep this promise crevasse could get there.Facebook founder Mark Zuckerberg was so excited about the technology that in 2014 he bought the start-up for more than two billion dollars.Oculus A hype in virtual reality among computer gamers and product designers started in 2015, but technology is still not common to this day.Facebook and its competitors continue to work on removing the cables from their glasses and making them suitable for the masses.Pebble Watch 2012
the Pebble watch was a pioneer in several ways: it was the first practical smartwatch and the first large-scale hardware project successfully funded by crowdfunding.
The Pebble watch was one of the first practical smart watches
Source: Pebble Watch
The product paved the way for the Apple Watch and a whole market of fitness trackers.
But the company itself was not up to the competition.In December 2016, Pebble filed for bankruptcy, followed soon after by right-wing members Fitbit the servers behind the Pebble services.GoPro HeroHD 2010
With the HD Heroes GoPro founder Nick Woodman created the tool for a generation of action video bloggers at the start of the decade.Extreme wide angles, selfies for a somersault on a ski or a parachute jump – anything is possible.
The cameras were rugged, small, and delivered video quality that was previously only possible with semi-professional camcorders.Soon the devices were everywhere and made a decisive contribution to the success of action videos on YouTube.
Nowadays, GoPro little competition, also thanks to a whole ecosystem of accessories.In the meantime, professionals are also looking for small gray cameras from California.
Nevertheless, the company’s share price has dropped since 2017.The reason: the devices are so solid that customers rarely have to replace them with new GoPros.Google Glass 2012
With a spectacular paratrooper presentation Google his glasses computer glass 2012 y.
But the vision of a computer on the head, with a transparent screen in sight, quickly became a nightmare thanks to the integrated camera.
Google Glasses have been banned in many public places
Source: Google
Glasses have been banned in many clubs, cafes and public establishments, and the wearers have been denigrated as “glass holes”.glass the end customer product failed after a few months.However, version two with safety glasses is still used today to help mechanics, logistics workers or civil engineers.Cryptocurrencies 2009
Given a current Bitcoin Calling the cryptocurrency exchange rate at 6,480 euros the flop of the decade may seem strange.Are still crypto currencies so far completely failed as a means of payment.
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And because of the price jumps, they also aren’t suitable for asset storage.
Last but not least, there is a lack of acceptance in the financial system.The best example is Facebook’s attempt to start the Libra of Cryptocurrencies with well-known partners as an international means of payment.
After the withdrawal of Mastercard and Visa from the project, Libra threatens to be stillborn.3D TV 2013
At the start of the decade, manufacturers were desperately looking for an innovation that would encourage TV owners to switch to a new device.Most customers already had a Full HD device, 4K resolution was still far away, so they tried Samsung, Sony and Co , with 3-D television.But what works well in the cinema has collapsed in the living room.Nobody wanted to sit on the couch with strange glasses on their noses and 3-D content watch on a 50 inch screen.In 2013, almost every new TV could display in 3D, and the hype was over in 2017.
The manufacturers announced that they would no longer be developing new 3D TVs.Windows Phone 2013
We can make cellphones, that was the message from Microsoft CEO Steve Ballmer when he bought Nokia in 2013 and then launched a whole series of new Nokia smartphones with the Windows Phone operating system..The devices were technically sound and had excellent cameras.
Windows Phone lacked extended support for application programmers
Source: Windows Phone
But nobody wanted to buy them anyway, because Windows Phone Support for application programmers was lacking and Microsoft stumbled upon updating the operating system.It was enough to keep the market share below 1%.But only Ballmer’s successor, Satya Nadella, had the courage to stop the mobile project completely.Microsoft had to amortize eight billion dollars.
Wireless charging 2010
The manufacturers alliance published in 2010 Wireless Power Consortium with Qi the first standard for wireless charging from mobile devices.Smartphone users have listened and found hope: finally more tangled cables, finally a common standard.
Hope did not last long.In the following years, competing standards were published, manufacturers could not agree – the idea of a universal charging mat remained a vision.In addition, the manufacturers had underestimated the technical problems.Apple announced its own technology with Airpower in 2017, which is expected to deliver up to three different devices per charging mat – and failed due to technical issues.In 2019, Apple had to trample the project.
This text is taken from WELT AM SONNTAG.We would be delighted to deliver them to your home regularly
Source: WELT AM SONNTAG.