Editor’s Pick Sports Marketing Reggie Bush Helps Wendy’s Build on Its Breakfast Momentum By T.L.Stanley C-Suite McDonald’s Names Tariq Hassan CMO in Quest to Improve Customer Experience By Rafael Canton Brandshare Social Algorithms Can’t Take the Place of Great Social Creative By Smartly.io Voice 3 DEI Lessons We Can Learn From Barbie’s Latest Mistake By Mita Mallick Women Trailblazers Why Karina Kogan May Be the Reason You Purchased a Peloton Bike This Year By Luz Corona Popular Now Why Magazine Covers Are Making A Comeback Snapchat: How to Turn on Dark Mode Aidy Bryant Reveals Old Navy’s New Inclusive Styles and Pricing in Latest Campaign This TikTok-Famous Hard Seltzer Is Convincing Gen Z to ‘Quit the Claw’ Former Taco Bell Worker Lil Nas X Becomes the Brand’s Chief Impact Officer ADWEEK BRANDED WITH MEDIAOCEAN Professional Audiences Are More Than Their Job Titles Sports Marketing Sports Marketing A Star-Studded Cast of Athletes Lights a Fire Under C4 Energy’s Supercharged Ad By Sara Century Rebrands International Wheelchair Rugby Foundation Rebrands With an Ad That Doesn’t Want to Inspire By Samantha Nelson Sports Marketing Reggie Bush Helps Wendy’s Build on Its Breakfast Momentum By T.L.Stanley Women in Sports The Britto Agency’s President and Chief Executive Officer on Raising the Game By Audrey Powell Travel & Transportation Voice Consumer Attitudes to Travel Are All Over the Map By Sara Spivey Travel & Transportation Hotel CitizenM Turned Its Own Windows Into an Art Exhibit About LA’s Less-Famous Locals By Brittaney Kiefer Travel & Transportation Lyft Promotion Targets Drivers’ Parking Ticket Regrets By Rafael Canton Travel & Transportation Don’t Backpedal on Eco Travel Habits, Says Ebike Brand VanMoof By Stephen Lepitak I’m With the Brand I’m With the Brand This Reimagined Grocery Store Really ‘Pops’ By Malinda DiPasquale I’m With the Brand Daybreaker Founder on Pioneering the Sober Morning Rave By Nick Gardner I’m With the Brand What It Looks Like to Reimagine the Soda Industry in 2020 and Beyond By Breana Mallamaci I’m With the Brand How to Get Jay-Z to Invest in Your CPG Startup By Nick Gardner Promoted Content 3 Tactics to Acquire New Mobile App Users By Philip Wayman, Co-founder and CMO, Fastic 4 Strategies to Hypercharge Ecommerce for Gen Z By Student Beans Your 5 Biggest Questions About the Future of CPG Marketing Answered By MiQ The Real Deal on SMS Marketing By Yotpo Partner Experts Gumtree Embraced What People Really Thought of Its Re-commerce Site and Turned It Into Creative Gold By Ross Jauncey 3 Lessons From Tourism Brands That Innovated in Turbulent Times By Joe Doran What’s Next for Media Measurement in an Evolving Advertising Ecosystem By Brittany Swanson 5 Career Tips for Media Professionals Looking to Make Moves By Leanne B.Chiazza Microlearning Subscriber Onboarding and Engagement Done Right The Power of Advertising on the Second Screen How Publisher Audits Reduce Fraud Risk and Improve ROI The Keys to Building Your Customer Identity Framework Adweek Podcasts Adweek Podcasts Adweek Podcast: Ranking the Celebrity McDonald’s Meals By Nick Gardner Adweek Podcasts Adweek Podcast: Is Hard Seltzer Here to Stay? By Nick Gardner Business of Marketing How Letting Viewers Choose Ads or No Ads Solidified Hulu’s Streaming Business By Al Mannarino, Luz Corona CMO Moves OKCupid Offers 22 Gender Options for a More Inclusive Dating Scene By Julian Gamboa Magazine NexTech CEO Mark Read Discusses WPP’s Data-Focused Shift Toward a New Digital Age By Ronan Shields Ad Tech Meet the Winners of the 2021 Adweek Readers’ Choice: Best of Tech Partner Awards By Cat Weaver Sports Marketing Peacock Gets an Olympic-Size Promotion a Year Later Than Expected By Kelsey Sutton Data Points Infographic: Social Media Conversations Around Crypto and NFTs Soar in 2021 By Nicole Ortiz In case you missed it CPG & Grocery Pumpkin Spice Latte Is Canceled This Year, and Native Deodorant Is Giving It a Snarky Send-Off By Kathryn Lundstrom Food & Beverage Popeyes Debuts Its First Nuggets and Declares an End to the Chicken Wars By T.L.Stanley Food & Beverage Saweetie Taps In for McDonald’s Next Famous Orders Meal By Shannon Miller Out of Home Apple’s New ‘Shot on iPhone’ Ads Want You to Take Pet Portraits Like a Pro By David Griner The Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace GET STARTED TODAY Agencies Sports Marketing Reggie Bush Helps Wendy’s Build on Its Breakfast Momentum By T.L.Stanley Leadership & Talent How Embracing Work Flexibility Has Proven ‘Absolutely Awesome’ for London Agency Elvis By Stephen Lepitak Beer, Spirits & Cannabis Making the First Major CBD Campaign for the UK Market By Stephen Lepitak Leadership & Talent Digital Agency Croud Taps OMG’s Dean Gardner as Global COO By Stephen Lepitak Brand Marketing C-Suite McDonald’s Names Tariq Hassan CMO in Quest to Improve Customer Experience By Rafael Canton Women in Sports The Britto Agency’s President and Chief Executive Officer on Raising the Game By Audrey Powell CPG & Grocery Pepsi Wonders Why You’d Start Going Out Now, Just as Football Season Is Kicking Off By Paul Hiebert I’m With the Brand This Reimagined Grocery Store Really ‘Pops’ By Malinda DiPasquale Commerce Ecommerce Buy Now, Pay Later Platform Afterpay Introduces In-App Ads to Let Brands Spotlight Deals By Patrick Kulp Ecommerce TikTok Users Can Now Shop Inside the App By Emmy Liederman Advertising Lowe’s Is Asking Customers to ‘Fall Together’ in New Campaign By Richard Collings CPG & Grocery How Stryve Foods Plans to Make Biltong a Household Name By Paul Hiebert CONVERGENT TV Streaming & OTT Showtime Aims to Give Dexter a ‘Proper Finale’ With 10 New Episodes By Kelsey Sutton Streaming & OTT Here’s Why Showtime Was Happy to Send Halo to Paramount+ By Kelsey Sutton Diversity, Equity and Inclusion NBCUniversal Taps ViacomCBS Exec for Newly Created TV Programming DEI Role By Mollie Cahillane TV Upfronts Vizio Wraps Strongest Upfront in Company History, Quadrupling Spend Commitments By Mollie Cahillane Creativity Sports Marketing A Star-Studded Cast of Athletes Lights a Fire Under C4 Energy’s Supercharged Ad By Sara Century Rebrands International Wheelchair Rugby Foundation Rebrands With an Ad That Doesn’t Want to Inspire By Samantha Nelson Voice How Brands Can Leverage Nostalgia for Modern Success By TJ Leonard AdFreak Eos Exercises a Few Ways to Shave Your ‘Hooha’ in Jazzercise-Inspired ‘Vagnastics’ By Shannon Miller Inside the Brand Women Trailblazers Why Karina Kogan May Be the Reason You Purchased a Peloton Bike This Year By Luz Corona Innovators Don’t Measure Views: Check Attention Instead, Advises NBA’s VP of Paid and CRM By Julian Gamboa Women Trailblazers What it Takes to Elevate the 1.7 Million Entrepreneurial Voices on Shopify By Luz Corona Business of Marketing How Letting Viewers Choose Ads or No Ads Solidified Hulu’s Streaming Business By Al Mannarino, Luz Corona Media Media The Washington Post Looks to Add to Its TikTok Team By David Cohen Coronavirus Pew: 48% of US Adults Get at Least Some Covid-19 Vaccine News From Social Platforms By David Cohen Chat & Messaging Facebook Tests Messenger Video, Voice Calling Within Flagship App By David Cohen Chat & Messaging Twitter: How to Remove a Reaction in a DM By Brandy Shaul Performance Marketing Performance Marketing Personalization Is a Team Effort, and Technology Is Only One Player By Stephen H.Yu Voice The Four Questions Part III: How Leaders Can Rise to Today’s Challenges By Rishad Tobaccowala Performance Marketing Is Out of Home Ready for Outer Space? By Rafael Canton Voice B-to-B and B-to-C Boundaries Are Blurring.
Here’s What It Means for Marketers By Joseph Taiano Programmatic Ad Tech Ad-Tech Firm Cavai Raises $9 Million as It Eyes US Expansion and IPO By Stephen Lepitak Columnist Network Brands Should Prepare Their Hiring Strategies for the Future of Recruitment By Paul Roberts Programmatic OpenTable’s New Campaign Promotes Safe Dining Amid Increasing Vaccine Verification Mandates By Leonardo Faierman Sustainability Kids Can Use This Ad Tracker to Pester Their Parents Into Shopping Sustainably By David Griner Social Marketing Ecommerce Ads in Instagram Shop Tab Roll Out Globally By David Cohen B-to-B LinkedIn’s Laser Focus on Buyer-Intent Data Fuels $1 Billion in Quarterly Revenue By David Cohen Platforms TikTok Welcomes Taylor Swift By David Cohen Platforms Over 2M Creators Worldwide Now Participate in the YouTube Partner Program By David Cohen.