Here are many of the 2022 Super Bowl ads, arranged loosely by theme, some in extended form.
Comedic Misunderstandings and Mistakes Uber Eats Famous people figure that if they got something from Uber Eats, the delivery service owned by Uber Technologies Inc., they can eat it.
Greenlight Ty Burrell from “Modern Family” shows how to make dumb money decisions in this ad for financial products for children from Greenlight Financial Technology Inc.
Sam’s Club Kevin Hart mistakes the big-box retailer’s checkout-free shopping app for a perk of fame.
Pringles Kellogg Co.’s Pringles brand tells the life story of a guy with the wrong strategy for getting a chip from the bottom of a can.
Ads in the Key of Advertising Expedia Ewan McGregor walks past commercial shoots for beer, snacks and other Super Bowl advertising mainstays, as well as a giant coin evoking cryptocurrency, en route to suggesting that stuff doesn’t matter as much as going places—presumably via Expedia Group Inc.
Cutwater Spirits A well-known Apple Inc.ad campaign said “Here’s to the crazy ones.” Anheuser-Busch InBev SA’s canned cocktails brand answers with “Here’s to the Lazy Ones.”
Flashbacks, Fantasies and Reprises Lay’s Paul Rudd and Seth Rogen reminisce about some strange good times in Lay’s first Super Bowl commercial in 17 years.
GM Dr.Evil, played once again by Mike Myers, has taken over General Motors Co.—but realizes that the world needs saving if he is going to take it over, too.
Taco Bell Doja Cat covers Hole’s 1998 hit “Celebrity Skin” as she escapes a conformist clown school and gets to a Taco Bell.
Michelob Ultra Serena Williams arrives for a showdown with other famous athletes from a range of sports at “Superior Bowl,” lighted by neon Michelob signs.
Bud Light Seltzer Hard Soda Guy Fieri endorses Bud Light’s soda-flavored hard seltzer in his capacity as mayor of the Land of Loud Flavors.
Avocados From Mexico The latest Super Bowl ad for Avocados From Mexico imagines tailgating outside the Roman Colosseum.
Caesars Sportsbook JB Smoove as Caesar and Halle Berry as Cleo host dinner with football’s famous Manning family.
Creatures, Big and Small Budweiser Budweiser returns to the game after a year off with a story about a Clydesdale working its way back from injury, and a nod to the country’s recent challenges.
Flamin’ Hot Doritos and Flamin’ Hot Cheetos Flamin’ Hot Cheetos and Doritos fire up a sloth and other animals in a commercial designed to help turn Flamin’ Hot from a flavor to a Frito-Lay brand.
Irish Spring A rabbit displays strong feelings about odor in the first Super Bowl commercial for Colgate-Palmolive Co.’s Irish Spring body wash.
Autos, Gas and Electric BMW Zeus (Arnold Schwarzenegger) is cranky in retirement until Hera (Salma Hayek Pinault) gets him an electric BMW.
Wallbox A man who was once hit by lightning makes peace with electricity in this ad for an electric-vehicle charging system from Wallbox NV.
Kia A robot dog gets a charge, and a home, from the owner of an EV from Kia Corp.
Carvana A happy customer can’t stop talking about her experience buying a car online via the Carvana Co.
platform.
Vroom Vroom Inc., which sells used cars online, saves the day when a flaky buyer ruins a seller’s big musical number.
Nissan Nonsensical action builds after Eugene Levy gets behind the wheel of a Nissan Z.
WeatherTech WeatherTech Direct LLC tries to give its floor mats and other car accessories action-movie excitement in its ninth consecutive Super Bowl ad.
Admonishment and Inspiration Hellmann’s Former NFL linebacker Jerod Mayo tackles anyone who wastes food, as well as Pete Davidson.
Salesforce Software giant Salesforce.com Inc.deploys Matthew McConaughey to argue that we should focus on the Earth instead of the metaverse or Mars.
DraftKings Fortune personified as an instigator in black calls on viewers to take more risks, including betting on the Super Bowl with DraftKings Inc.
Toyota Toyota Motor Corp.
tells the story of Paralympic medalists Brian and Robin McKeever.
Big Tech and E-Commerce Amazon Scarlett Johansson and Colin Jost portray a lighter side of Big Tech surveillance to promote Amazon.com Inc.’s Alexa smart speakers.
Google Google’s commercial features Lizzo as it promotes the Real Tone system on its Pixel 6 phone’s camera, which it says better represents darker skin tones.
Meta Platforms Facebook parent Meta Platforms Inc.puts its Quest virtual reality goggles on an animatronic singing dog as part of its attempt to spotlight the metaverse.
Bud Light Next AB InBev’s new zero-carb beer might not have anything to do with technology, but its Super Bowl ad works in references to metaverse music concerts and NFTs anyway.
Squarespace Zendaya sells a lot of seashells after setting up an online store through Squarespace Inc.in this ad narrated by André 3000.
Rakuten Rakuten Rewards, a U.S.division of Japan-based e-commerce giant Rakuten Group Inc., tries to raise awareness of its shopping-rewards platform.
Travel, Gyms and More Getting Back to Normal Vrbo Families of all kinds get together in rental homes secured through Expedia’s Vrbo platform as a Kermit the Frog soundtrack plays.
Planet Fitness Lindsay Lohan glows after working out at a Planet Fitness Inc.
gym and taking a joke about DUIs.
Booking.com Idris Elba ruminates on Booking.com’s rather straightforward brand name.
Turkish Airlines Morgan Freeman reminds viewers that today’s continents were once connected as he positions Turkish Airlines as a global unifier.
Cue Health Home Covid-19 test provider Cue Health Inc.positions its connected diagnostic device as just another smart-home gadget, alongside smart speakers, robot vacuums and connected thermostats.
Write to Nat Ives at [email protected]
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