3 Tools to Use Instead of Facebook Analytics [2024 Edition]
Facebook discontinued its official Facebook Analytics in 2021, but the platform still offers many other ways to collect valuable information and insights.
Facebook discontinued its official Facebook Analytics in 2021, but the platform still offers many other ways to collect valuable information and insights.
Facebook analytics are like a crystal ball for your business.They provide valuable insights into how your page is performing, what content resonates with your audience, and how you can improve engagement.
The key to harnessing these analytics is choosing the right
Facebook analytics tools.While the OG, native Facebook Analytics platform was discontinued in 2021, there are still tons of smart, user-friendly tools to help you tap into your Facebook page’s performance.
Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network.
Facebook analytics are the data and tools you need to track your page’s performance and understand your audience.They use data from your Facebook page to provide valuable insights into the behavior of your followers, content engagement, and overall page growth.
Reviewing your Facebook analytics regularly is crucial in developing an effective social media strategy.
It allows you to better understand your audience and tailor your content accordingly, leading to higher engagement and growth for your page.
The best Facebook analytics tools will also help you run, create, and share Facebook analytics reports, making it easier to track your progress and
prove the results of your efforts.
Beautiful reports.Clear data.Actionable insights to help you grow faster.
Facebook used to have a native analytics tool called, appropriately enough, Facebook Analytics.Even though the app was
discontinued in 2021, there are still plenty of ways to access your Facebook analytics data.
Here are the best tools to do it.Meta Business Suite has replaced Facebook Analytics as the native tool to access analytics for Facebook.
Here, you can see metrics, trends, and visual reports to help you gain insights about your Facebook page or individual posts.
Here’s how to find your Facebook Analytics in Meta Business Suite:
1.Open
https://business.facebook.com/ and click on Insights.
On the overview screen, you’ll see top-level insights for Facebook.You can also access Instagram insights by choosing Instagram from the dropdown menu on the right.
2.Click on any categories in the left menu to get more details of your Instagram and Facebook metrics.
3.To look specifically at Facebook content metrics with no Instagram data to distract you, click on Content in the left menu.
Then, open the Ads, Posts, and Stories drop-down menu and uncheck the Instagram options.
Facebook Insights is now part of the
Meta Professional Dashboard.Here you can review basic insights about your page, posts, and audience.The data here is quite basic and does not go back very far in time (from a max of 28 to 90 days) but can provide a good quick overview of what’s happening with your Page.
To access Facebook Page Insights:
1.From your
Facebook Business Page and click Insights in the left menu.
2.Here, you’ll see a quick overview of your page, including metrics like Post reach, Post engagement, New page likes, and new followers.
3.You can also click the Content or Ads boxes to see how recent posts or ads perform.
Hootsuite is a social media management tool with advanced (but super easy to use) Facebook analytics.
Hootsuite’s Analytics tracks your Facebook data in detail alongside your results from other social accounts.This simplifies your social media analytics work and makes it easy to compare aggregate results across networks.
Fun fact: Most people who use WhatsApp, YouTube, TikTok, and Instagram
also use Facebook.You’ll find 77.4% of Instagram users and 50.2% of TikTok users on Facebook.
Comparing results across social media platforms is the only way to understand what your audience expects from you on each platform.
Or, how best to connect with them in each context.
Hootsuite Analytics allows you to see how your audience responds on each platform so you can better understand where your
Facebook and social media marketing efforts fit into the bigger picture.
That said, if you prefer to focus specifically on your Facebook results, you can also use Hootsuite Analytics to dive deep into all the Facebook metrics that matter most to your business.
Create, export, or schedule a custom social media report to automatically deliver the data to your inbox.Then, use the sharing options to share with colleagues and stakeholders throughout your organization automatically.
Hootsuite’s Facebook Analytics also shows you a heatmap that tells you exactly when your audience will most likely be online and provides custom recommendations for the
best time to post based on your engagement goals.
Here’s how to find your Facebook analytics in Hootsuite:
1.Go to
your Hootsuite dashboard and click the Analytics icon in the sidebar.
2.Click New report from the left hand menu.
3.
Then, choose Facebook Overview (if you haven’t already, follow
these steps to connect your account).On this screen, you’ll see a full picture of all your Facebook analytics, from engagement to link clicks to the sentiment of your inbound messages.There are also plenty of pre-built Facebook report templates for you to dive into more detail.
4.Use the Export button in the top right to share data with your colleagues or export the metrics and charts into a custom report in PDF, PowerPoint, Excel, or .csv.
You can also schedule your report to go out on regular basis using the New scheduled report feature.
Now that you know where to find your Facebook analytics data, let’s look at some of the most important metrics to track.
Your Facebook page analytics can provide valuable insights into your page’s performance and audience demographics.
Here are some key metrics to track:
Facebook audience insights help you get to know your audience better by providing information about demographics, interests, and behaviors.This can be used to create more targeted and relevant content for your followers.
Here are some key metrics to track:
Facebook post analytics give you insight into how individual posts perform, which can help inform your future content strategy.
Here are some key metrics to track:
If you’re using Facebook Stories to engage with your audience, it’s important to track their performance.
The metrics here are the same as for Facebook posts.Once in the Content tab, choose Stories from the drop-down menu in the top left, under All content.
Here, you’ll see your stories with the highest reach, sticker taps, and most replies.
Oddly enough, Meta categorizes Reels as Posts in the Insights interface.
To access your Facebook Reels Insights in Meta Business Suite, go to Insights, then Content, then choose Posts from the drop-down menu, under All content.
For each reel, you can track:
Rather than Meta Business Suite, the best native tool for viewing your Facebook ads analytics is
Meta Ads Manager.
You can also see Facebook ads analytics reports alongside your organic reporting in Hootsuite Analytics.
Facebook Groups are an amazing way for brands to build fan communities—and an even better way to collect data on who your most passionate followers are through your group’s Admin Tools.You can only see insights for Groups with 50 or more members.
You can find Facebook live analytics by clicking on the live video you want to see the metrics for.
Video has been a hot topic for Facebook, and thus they’ve rolled out a lot of features to make it more native, immersive, and easier to track.
Keep in mind that not every metric will be equally important for your business.When you’re first getting started with Facebook analytics, focus on a
few key metrics that align with your business goals and social strategy.Over time, you can start tracking more detailed metrics to get a more in-depth picture of your success on Facebook.Facebook pixel, now called Meta pixel, is a piece of code that you can add to your website to track conversions and run remarketing campaigns.By understanding how people interact with your website, you can better optimize ad targeting and user experience.
Some key metrics include:
The most basic option is to click See insights and ads under your Facebook posts.
This gives you a high-level snapshot of the success of that post.For more detailed analytics, reports, graphs, and comparisons, you’ll need to use Meta Business Suite, Facebook Page Insights, or Hootsuite Analytics.
What you see when you check your Facebook analytics depends on which tool you use.Clicking on insights for any individual post from your Facebook page brings up a pop-up with quick stats for impressions, reach, and engagement.
Facebook analytics tools can provide much more information than that, from your overall Page metrics to comparing the success of your Facebook efforts to those on other platforms.
Facebook Insights does still exist, but it’s now accessible directly from your Facebook Page itself.Or, from the Professional dashboard.So, the Facebook Insights tool no longer exists as a standalone, but the information is still available.
Yes,
Meta Creator Studio does exist! Meta Creator Studio is a platform that allows users to manage their content and insights across Facebook and Instagram, making it easier for creators to publish content, engage with followers, and track their performance.You can access Creator Studio through Meta Business Suite.Facebook Audience Insights is a powerful analytics tool, available within Meta Business Suite, that helps businesses understand their Facebook audience better.
It provides aggregate information on three groups: people connected to your Page, people in your Custom Audience, and people on Facebook.
This data can be used to create more targeted and effective content and also help find new audiences within the platform.
Use Hootsuite to schedule all of your social media posts, engage with your followers, and track the success of your efforts.Sign up today.
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