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Written by Flori Needle
Execute a better social media strategy with this free social media calendar and planning template
Social media is everywhere and over the last two decades, it’s become one of the primary marketing channels.
With a solid chunk of the world’s population on social media, it’s critical that your business has an effective social media strategy that helps you reach your intended audience.
Here, we’ve compiled a list of essential social media stats to ensure you know where to focus your marketing efforts in 2022 to get the highest ROI.
In November 2021, the HubSpot Blog surveyed 300+ social media marketers to learn about the strategies they use, the formats they leverage, and the challenges they face.
Here are some of the most interesting stats we discovered:
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For more on Twitter, check out Twitter Marketing: The Ultimate Guide.
Check out more Instagram stats here.
Want to learn how to up your marketing game on LinkedIn? This post walks you through the ins and outs of using LinkedIn for business.
Many businesses hire external social media consulting agencies to manage their voice and reputation online.
Alternatively, some businesses create roles in-house for a social media consultant — this is someone who is responsible for increasing brand awareness, responding to customer service complaints across social media platforms, and engaging with your audience online.
Whether you’re considering hiring an external social media consulting service or creating a role in-house, take a look at these trends that demonstrate the importance of social media consulting:
All these stats have given you the data you need to work with — now it’s time to put your knowledge to use and create your own social media consulting proposal.
If you’re a social media consultant and you’re pitchinga branding, marketing, or advertising campaign to a client, it’s critical you’re able to show how you’ll help your client grow their business.
Here are six steps you’ll need to take to ensure your social media consulting proposal or business plan is effective:
Finally, take a look at HubSpot’s free Marketing proposal template (useful for both PDF & Word) to get you started creating a comprehensive social media consulting proposal.
Social media marketing statistics can show you the state of the business world today, where it might be going, and how you can ensure your business is continuously meeting customers where they want to be met.Use these statistics to your advantage to help you understand what you need to do to effectively use social media for your business today.
Editor’s Note: This blog post was originally published in August 2019, but was updated for comprehensiveness and freshness.
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Originally published Jul 8, 2022 7:00:00 AM, updated July 08 2022
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