US based 1World Online is paving the way for creating a two-way communication for online publishers by incorporating innovative formats ” newkeywords=”online marketing, crowd contribution, 1World Online” keywords=”online marketing, crowd contribution, 1World Online” catlevel=”Business|Companies” catlevelids=”183|4715″ stroytagsids=”42745|42744|42743″ storytags=”1World Online|crowd contribution|online marketing” ga_sent=”0″ playerga=”0″ totalstry=”1″> Companies Updated May 31, 2020 | 14:39 IST | TN Advertorial US based 1World Online is paving the way for creating a two-way communication for online publishers by incorporating innovative formats Shaping the future of online marketing through crowd contribution
In the list of successful new age companies, there is one name which is creating quite a stir in the field of online advertising and marketing.Headquartered in California, United States, 1World Online is a block chain based advertising and engagement platform that combines native advertising and research with highly efficient marketing tools.The company works on the unique model of providing incentives to the viewers for their valuable contribution in terms of sharing views and opinions.
According to Alex Fedosseev – Founder & CEO, 1World Online ”Feedback is an important aspect of any communication, including reaction to any news that we read on the internet.” 1World Online was built with the purpose of creating an online engagement with the audience and to incorporate people’s opinions on the content that is getting published on the world wide web.
How it works for news publishing
1World Online builds a software platform that is modular, which means that the company’s widgets can be embed into any website to create an interactive experience.This helps to create a two-way communication on the information shared online.In the context of a news article, the reader has the option of asking questions and expressing his/her opinion on the piece.
Using 1World’s software, a news publisher can have access to the varied opinions of readers based in different countries or even continents.
Other formats of 1World Online
Unlike many other companies, 1World Online offers open EPI which enables the user to put their own frontend experience.Content is key to creating a good poll and 1World allows the publishers to create both public as well as private questions that form part of an online library.Besides, it also allows for crowd contributions.
For instance, a publisher can have an open platform for readers to suggest questions and in return get rewarded for their contribution.This is the most unique aspect of 1World’s model, unlike big social networking platforms where contributors don’t get any rewards.
How does the reward engine work
Participants get rewarded in the form of tokens (true crypto currency) for sharing, contributing views/opinions or participating in polls.These tokens can be redeemed for cash or goods & services.This model of rewarding readers could pave the way for the future of online activities wherein, the participant gets rewarded for investing his/her time and energy.
The company has another significant tool called AI (artificial intelligence) engine which allows to look at the article and find the most valid question.
1World offers the quiz format which is very useful for beats like sports and entertainment.In addition, it also offers debates as a platform for experts to express their opinions.
1World Online is offering a comprehensive solution that combines all the above tools to create a sync between a good article, good poll questions and good advertising.
Combining advertising and engagement
Considering that brands across the world are struggling with pure advertising on the internet, the key to holding the audience’s interest is by creating an engagement.Brands first need to involve the audience in some form of communication (article, poll question, quiz, etc.) before jumping to advertising.
What differentiates 1World Online from competition
A more transparent system and trackable tools are the two main aspects that make 1World Online stand apart from competitors.The company has been able to achieve conversion rates between 5X and 10X by using their interactive and rewarding model.
1World Online allows brands to run a campaign and get the feedback instantaneously.This rids the brand of carrying out two different activities – firstly promoting the product/ service and then doing research on audience feedback.
To know more details about investing in #1WorldOnline, click here: republic.co/1world-online
(This is a sponsored article).
